Real Estate Pay-Per-Click Marketing Blog

What if you could advertise your real estate agency on the Internet and…

• …target your ads directly to people searching for property in your area?
• …only pay when people click your ads and visit your estate agency’s website?
• …track the performance of each and every ad and every cent you spend?

Just think about it! When you run a property ad in a newspaper or magazine (or even publish your own real estate magazine) it’s not easy to know how well your advertising is performing. In theory, you could, of course, (and probably should) set up a manual tracking system to determine how many enquiries your ads are generating. After all, this is the only way to know what works so you can do more of that, and what doesn’t work so you can stop flogging a dead horse with your cash. But let’s face it. How many estate agents actually do this?

The good news is that running a pay-per-click advertising campaign on search engines like Google and Yahoo! brings that very sort of control within your grasp! With a properly set up pay-per-click campaign, not only do you just pay for the Internet traffic you receive, but you can also know which ads, which keywords and even which pages of your website are performing best so you can focus your available budget on what’s most profitable to you. What’s more, with pay-per-click advertising it’s also possible to automatically track specific actions your website visitors take, such as contacting you by means of an online form or subscribing to your property newsletter.

Of course, there will be additional outcomes of a click that are more difficult (though often not impossible) to track because they do not happen directly through your website. An example of this is a visitor e-mailing or phoning you directly. However, by tracking the conversions from clicks to online enquiries, sign-ups, and so on, you can still get a good picture of how well your estate agency’s pay-per-click campaign is doing. And just as importantly, you will find out how effective your website is at converting visitors to leads.

Well, that’s just a little idea of what pay-per-click advertising is - and a little taste of how powerful it can be when it comes to effectively advertising your real estate agent business online. As you might expect, running a successful pay-per-click campaign is not just a question of pushing a button or two and hoping for the best. But fear not! We’re here to help both through this blog as well as through the real estate pay-per-click management services we offer as Touchdown Pay-Per-Click Management.

Watch this space!